BUILDING A GLOBAL CULTURE
Approaching its 66th anniversary, Hanwha group enlisted weber shandwick to help connect its many employees around the world and showcase a true global community.
By 2018, Fortune Global 500 company Hanwha Group had grown to operate in 22 countries. The company wanted to make its vast number of employees identify as part of one family, even though they are of different nationalities, work in different parts of the world, for different subsidiary companies, and in entirely different industries.
Together, Hanwha and Weber Shandwick adopted a new strategy built around a simple truth: Employees take pride in a company that takes pride in them. A global employee engagement initiative, Hanwha PROUD, was launched. The campaign would gather stories from employees throughout Hanwha Group’s entire network and proudly showcase its people and culture on the world’s most iconic screen in New York’s Times Square.