Carslan’s innovation and vitality
Carslan reached to a new level in fashion circle
The Challenge
To change the image of Carslan in the public mind, reduce the distance between consumers, and improve brand recognition in the fashion circle.
The Solution
Carslan collaborated with Pantone, recognized around the world as a leading source of color information to launch limited Living Coral lipsticks, build offline pop-up space” Living Like Coral” with the cooperation of domestic fashion designer Suwukou.
Carslan: Living Like Coral
With the cooperation of domestic fashion designer Suwukou, Carslan created the space of Living Like Coral. Onsite images tell the behind –scene story of each lipstick. Almost 100 employees and fashion lovers participated in the shooting and the photo wall was exhibited onsite. It also displayed three lipstick sculptures with living coral colour. People can also found IP related products onsite. Meanwhile, we Invite KOLs to interact on social media platforms to enhance influence during the exhibition as well as working with fashion media, in order to strengthen brand image in fashion industry.
Impact
To convey the unique attitude and philosophy of Carslan to social and target consumers, and enlarging culture influence in both national and international level.