Everyone’s talking about it. A new era in marketing. People are engaging with each other but also with the brands and issues they care about in entirely new ways. Today, people are the ones telling the stories that were once told by brands and organizations. Welcome to the Engagement Era.
This trend is already evident in China, where trusted advocates wield enormous power of influence, thanks in part to a unique and dynamic social media ecosystem. Brands today need to be compelling storytellers and offer content that’s original, provocative and irresistible.
At Weber Shandwick, we know how to engage with audiences. We are an integrated, creative, communications agency comprised of creative writers, designers, builders, strategists, conversation-starters and storytellers, catering to a wide range of industries in China including FMCG, retail, luxury, hospitality, healthcare, technology, public affairs, financial services and corporate communications. We are trailblazers in social media engagement and are behind some of China’s most awarded digital campaigns. With a history in China spanning over 25 years, we know how to navigate the China market like no other agency.
We connect China to the world through our global practice Emergent China, enabling home-grown brands establish their presence on a global platform through our extensive network of offices and affiliates spanning 129 cities worldwide.
We are also committed to developing young local talent, engaging with thousands of people through campus talks across the country every year.
Led by chairman David Liu, and president Darren Burns, Weber Shandwick is today one of the region’s most awarded communications agencies. We were named Greater China Consultancy of the Year 2015 by The Holmes Report, Greater China PR Agency of the Year 2014 and 2015 by Campaign Asia Pacific, Greater China PR Agency of the Year in 2015 and 2016 by Mumbrella Asia, 2017 Greater China agency of the Year by PublicAffairsAsia Gold Standard Awards, the Best Overall Perception for 2017 by R3 China, 2017 Agency of The Year by IAI International Advertising Awards, Agency of the Year in 2016 and 2017 by China Advertising Annual Awards.