Everyone’s talking about it. A new era in marketing. People are engaging with each other but also with the brands and issues they care about in entirely new ways. Today, people are the ones telling the stories that were once told by brands and organizations. Welcome to the Engagement Era.
This trend is already evident in China, where trusted advocates wield enormous power of influence, thanks in part to a unique and dynamic social media ecosystem. Brands today need to be compelling storytellers and offer content that’s original, provocative and irresistible.
At Weber Shandwick, we know how to engage with audiences. We are an integrated, creative, communications agency comprised of creative writers, designers, builders, strategists, conversation-starters and storytellers, catering to a wide range of industries in China including FMCG, retail, luxury, hospitality, healthcare, technology, public affairs, financial services and corporate communications. We are trailblazers in social media engagement and are behind some of China’s most awarded digital campaigns. With a history in China spanning over 26 years, we know how to navigate the China market like no other agency.
We connect China to the world through our global practice Emergent China, enabling home-grown brands establish their presence on a global platform through our extensive network of offices and affiliates spanning 129 cities worldwide.
We are also committed to developing young local talent, engaging with thousands of people through campus talks across the country every year.
Led by chairman David Liu, and president Lydia Lee, Weber Shandwick is today one of the region’s most awarded communications agencies. We were named to Ad Age’s Best Places to Work in 2019 and was the only PR firm designated an Ad Age A-List Agency Standout in 2017 and 2018. Weber Shandwick was also honoured as PR Awards Asia’s Asia-Pacific PR Consultancy of the Year and Greater China PR Consultancy of the Year in 2019, PR Week’s Global Agency of the Year in 2015, 2016, 2017 and 2018. In addition, Weber Shandwick was named Greater China Best Culture in 2018 by Campaign Asia, the ICCO Regional Network of the Year Asia Pacific in 2015, 2017 and 2018, The Holmes Report Greater China PR Consultancies of the Year in 2018, and No. 1 for Overall Perception by R3 China PR Scope in 2017.
Weber Shandwick is part of the Interpublic Group (NYSE: IPG).