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I am pleased to share with you a glimpse of some of the exciting and high impact programs Weber Shandwick has been involved with in China over the past few months.
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China Today |
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The annual session of China’s parliament closes in Beijing
The annual meeting of China’s parliament, the National People’s Congress (NPC), closed on March 18. This year’s focus was on three primary areas: economic and social policy priorities, State Council reform and personnel changes in the legislature and executive and judicial branches of the government.
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Client News |
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Nike celebrates new collection and documentary launch
Nike China launched two big items in early 2008: a new athletic and footwear collection and a documentary film, “Dare,” honoring 1984 Olympic athlete and former world record high jumper, Zhu Jianhua. Weber Shandwick was enlisted to publicize the retro-inspired collection, Olympic Pack, and “Dare” through media relations and an ‘80s themed event held in Beijing Sport University’s indoor track building.
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Crest collects smiles in China
Weber Shandwick Beijing helped Crest enlist a group of traveling brand advocates, called Smile-vocates, who—along with the Crest mascot—hit Chinese sidewalks across the country raising awareness of Crest and “collecting smiles” from passersby.
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Vidal Sassoon launches Slim Beauty collection
In collaboration with Vidal Sassoon Academy & Levi’s Lady, Weber Shandwick, launched Vidal Sassoon’s latest Slim Beauty collection, a series inspired by the artists of early 20th century Vienna.
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Da S and Pantene ring in a new line and a new year in Shanghai
Weber Shandwick Beijing supported the event, run by Pantene’s Consumer Development team, through media invitation, program design and celebrity management. The Weber Shandwick team capitalized on Da S’ status as the “Queen of Entertainment” to produce an impactful endorsement of Pantene’s winter product line. Da S’ past performances and personal style were leveraged to create a consumer-interactive program and a compelling media angle.
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Creating online buzz for General Motors in China
With the number of Internet users in China soaring past the 200-million mark in 2007, clients are increasingly turning to Weber Shandwick to use online communications to reach consumers and other stakeholders in new and innovative ways.
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Weber Shandwick Beijing advocates for clean technology
Government and business leaders from around the world recently gathered in Beijing at the first-ever Cleantech ForumTM in Asia Pacific, hosted by Cleantech ChinaTM, LLC.
Through panel discussions, networking and exposure to innovative business, the Beijing Forum encouraged participants to maximize the vast business opportunities for Cleantech solutions in China, especially in light of looming environmental challenges for the country.
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Weber Shandwick partners with InBev for 2007 Citizenship Report
Weber Shandwick China has been engaged by InBev, the world’s leading brewer, to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility (CSR) benchmarking, media communications and public affairs.
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Client Spotlight |
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Microsoft and Motorola advance mobile lifestyle in China
Late last year, Microsoft and Motorola unveiled the highly anticipated MOTO Q8 smartphone that runs on Windows Mobile 6 to China. In order to demonstrate the Q8’s cutting-edge functions—its QWERTY keyboard, sleek design, and rich Windows Mobile features—press conferences and interactive media experience camps were rolled out in cities around the country. Weber Shandwick China, representing Microsoft’s Mobile communications, coordinated the campaign—synthesizing the goals and needs of Microsoft and Motorola to create an interactive, informative and flawless launch.
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| INDUSTRY INSIGHTS |
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Overcoming new media challenges
How to engage in online conversations, while avoiding the pitfalls
I, like many people my age, am a digital migrant, not a digital native. For many of the younger generation the online world is engrained in their DNA. As marketing and PR practitioners, engaging in on online world can feel uncomfortable, because the ground rules are different than many of the tactics we have been using for many years.
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| EYE ON WEBER SHANDWICK IN CHINA |
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Goodyear China grants Weber Shandwick best supplier award
Weber Shandwick was named 2007 Goodyear China Best Supplier by the world’s largest tire company during a ceremony in Shanghai.
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Weber Shandwick adds to the team
Weber Shandwick teams in Guangzhou, Shanghai and Beijing have welcomed aboard new members.
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