Microsoft and Motorola advance mobile lifestyle in China

(From left to right) Motorola Marketing VP, Ian Chapman-Banks;
Motorola China GM and Corporate Vice President, Ray Yam;
MOTO Q8 ambassador, Tuzki; Corporate Vice President
of Microsoft Corporation, Ya-Qin Zhang

The launch kicked-off with a press conference at the InterContinental Hotel in Beijing. Speeches were delivered by Ya-Qin Zhang, corporate vice president of Microsoft, as well as the Motorola China GM and corporate vice president, Ray Yam, and Motorola marketing VP, Ian Chapman-Banks. MOTO Q8 ambassador Tuzki, the popular animated emoticon, was also present at the event.

Following the Beijing conference, a media experience camp provided reporters with a hands-on familiarity with the new device. Subsequent media experience camps were carried out in Shanghai, Guangzhou and Chongqing. The events included information sharing sessions with top Microsoft Windows Mobile experts on MOTO Q8 and interactive games in which journalists communicated with each other via instant messaging, SMS and digital pictures or music.

The campaign successfully conveyed how Windows Mobile is empowering people to stay connected with a smartphone that meets the needs of every lifestyle in China.

Over 200 articles on the launch have been generated to date. Major IT and consumer electronics media outlets, such as iM, MSN.com.cn, Buy Mobile, Consumer Electronics World, Digital and IT168.com have selected the MOTO Q8 as one of the “Best Smartphone of the Year” and expect it to be the largest selling Windows Mobile Standard Edition phone in Asia—ever.