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I am pleased to share with you a glimpse of some of the exciting and high impact programs Weber Shandwick has been involved with in China over the past few months.
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China Today |
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Chinese President Outlines China's Goals at Key Party Congress
China will take further steps to improve the overall quality of its economy and its international competitiveness, President Hu Jintao said at the opening of the 17th Communist Party Conference in Beijing. Hu emphasized the importance of scientific development and independent innovation, as well as energy and environmental conservation as China's economic boom continues.
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Client News |
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NFL Gets First Down in China
NFL, the most popular professional sport league in the United States, has set out to market its game in China. To carry out these tasks, the league appointed Weber Shandwick in Beijing to provide strategic counsel and media relations with the objective of raising awareness for American football and NFL among the Chinese public.
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Pantene Marks 60-Year Anniversary
The global launch of Pantene Parthenon by Proctor & Gamble (P&G) aimed to totally restage the popular shampoo Pantene, from an upgraded formula and new package design to a new “Shirra” logo—marking the brand’s 60-year anniversary.
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Hairstyling Legend Visits China
World-renowned hairstylist Sam McKnight—who has worked with super models, high-fashion brands and numerous celebrities including Diana Princess of Wales, Nicole Kidman, Madonna, Cate Blachett and Kate Moss—visited China as a Pantene Global Ambassador to promote the upcoming launch of Pantene Styling products.
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Nortel Executive Speaks at Tsinghua University
To build and re-enforce Nortel’s brand as technology innovator among the future business and political leaders in China, and strengthen Nortel’s visionary and innovative brand position with top-tier media, Weber Shandwick helped Nortel arrange a speech to a large group of students at Beijing’s Tsinghua University in April 2007.
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Honeywell Invests in China’s Largest City
Our China teams worked closely with Honeywell to announce the grand opening of its Global Engineering Service centre in Chongqing, China's largest city.
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ExxonMobil Introduces Dr. Mobil
Recognizing that car owners are highly interested in learning about car and engine maintenance, ExxonMobil aimed to educate Chinese motorists of its premium quality engine oil’s ability to deliver enhanced engine protection and performance. The corporation partnered with the automotive department of one of China’s top-ranked universities, Tsinghua University, to bring the most up-to-date information on car maintenance from the industry to Chinese car owners.
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Client Spotlight |
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Nike Shoe Inspired by Liu Xiang’s Soul
Before a buzzing crowd of Chinese media and fans, Nike and Weber Shandwick Shanghai unveiled the Air Zoom Liu Xiang Trainer—a shoe designed to fit more that just the athlete’s foot.
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| INDUSTRY INSIGHTS |
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Beijing 2008: Overcoming Communication Hurdles
The year 2008 is to Beijing what 1988 was to Seoul and 1964 was to Tokyo: a date to showcase the nation’s development to the global community. There is still a stereotype about China that is outdated. For those people who have never visited the country for themselves, the Olympics are a good opportunity to discover the real China.
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| EYE ON WEBER SHANDWICK IN CHINA |
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Weber Shandwick in China Holds Advocacy Innovation Awards
Promising team members the chance to “show-off your innovation, freshness, creativity!”—the China office initiated the Advocacy Innovation Awards, a quarterly internal competition to recognise creative campaigns.
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Conferences Call on Agency’s Crisis Management Expertise
Darren Burns, managing director for Weber Shandwick in Shanghai and Guangzhou, shared his experience with different types of mistakes made by major international corporations in China with a panel of experts from China, India, Japan and Malaysia at the 2007 IABC International Conference in New Orleans on 26 June.
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Activating Screengrab in Beijing and Shanghai
With the continued development of Screengrab—the agency’s interactive, social and emerging media practice—Antony Cheng, emerging media manager at Weber Shandwick in China, recently performed a series of trainings on engaging social media.
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Agency Releases China Auto Update
China automotive industry watchers now have a new resource: the China Auto Update, a quarterly news update from public relations firm Weber Shandwick.
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