Chinese Premier: Economic Growth to Slow Down to 8 Percent
China plans to gear down its economic growth to eight percent in 2007 from 10.7 percent in the previous year. These were the opening remarks made by Chinese Premier Wen Jiabao at the Fifth Session of the Tenth National People's Congress (NPC), China's top legislature on March 5, 2007. FULL STORY...
Client News
MasterCard Reaches Out to Youth Market with CSR Initiative
As Corporate Social Responsibility is gradually becoming a topic du jour in the business sector, our China team worked closely with MasterCard to kick off its inaugural youth financial literacy enhancement program, Youth Education Program (YEP) in 2005, and achieved great success in terms of the creativity of the program, its effective message delivery and resulting media coverage. FULL STORY...
Smart Devices Enable Smart Living: Microsoft-dopod Joint Product Launch
Weber Shandwick’s technology team, representing Microsoft’s Communications Mobile Business, helped the launch of dopod C720 and dopod C858 in Beijing. The event was held at one of China’s top social clubs and included a combination of traditional and modern elements. FULL STORY...
Nike Nets Excitement for “First Layer” in China
Nike appointed the consumer team in Beijing to implement an eight-month campaign positioning Nike Pro as the leading performance apparel brand. Known as “first layer,” the Nike Pro line of apparel is designed for athletes to wear during training or games under their uniform to keep them dry and comfortable. FULL STORY...
Anna Sui Celebrates the Birth of Magic Romance
Weber Shandwick worked with top fashion design label Anna Sui to organize the launch of its new fragrance "Secret Wish - Magic Romance" in Shanghai at the end of last year. As Magic Romance" is the anniversary edition of Secret Wish, the event was themed "A celebration of the birth of Magic Romance," to link the two products together. FULL STORY...
HUGO Targets Freethinkers in Beijing and Shanghai
Launched in 1995, HUGO Man has evolved into a top-selling men’s fragrance around the world. Weber Shandwick worked with Hugo on its re-launch campaign to refresh the brand in China. FULL STORY...
Bayer HealthCare Enters China Oncology Market
Bayer Healthcare, one of the world’s leading, innovative companies in the healthcare and medical products industry, brought in Weber Shandwick for the launch of its oncology product Nexavar in the China market. The agency’s healthcare team helped organise four press conferences in Beijing, Chengdu, Guangzhou and Shanghai to announce the product. FULL STORY...
PR Turns Up the Volume at the 13th Channel [V] Chinese Music Awards
Weber Shandwick recently carried out public relations activities for Asia’s No. 1 music channel, Channel [V], for its 13th Channel [V] Chinese Music Awards in Shanghai. FULL STORY...
Royal Caribbean Reaches Chinese Shores
In November 2006, Weber Shandwick’s consumer team in Shanghai organised a series of communications programmes for Royal Caribbean International (RCI) to raise awareness prior to the company’s entry into the Shanghai market in 2007. FULL STORY...
Client Spotlight
A Rediscovering Journey for General Motors in China Weber Shandwick worked with General Motors China to develop a corporate image campaign aimed at renewing and strengthening relations with its Chinese employees and partners. The objective was to reinforce GM China’s commitment to its joint venture (JV) partners and fully embrace their individualism while bolstering the sense of mutual cooperation. FULL STORY...
INDUSTRY INSIGHTS
Crisis Management: Knowing First Aid Is Not Protecting Your Health The trouble with most companies is that they react to an issue or crisis after it has happened—very few companies actually manage issues before they become a crisis.This is particularly true in China. FULL STORY...
EYE ON WEBER SHANDWICK IN CHINA
Weber Shandwick Global Leaders visit China
In January 2007, Harris Diamond and Andy Polansky, CEO and president of Weber Shandwick respectively, visited China. FULL STORY...
Brussels and Beijing Bring EU Guide to China
Weber Shandwick offices in Brussels and Beijing marked the European Union’s 50-year anniversary this March with a Chinese translation of the Guide to the German Presidency of the EU. FULL STORY...
David Liu Meets with Beijing Municipal Government
The Beijing Municipal Bureau of Commerce invited Weber Shandwick to join a counselling panel with other top worldwide consultancy firms to discuss how to innovatively attract more foreign investment and enhance international trade. FULL STORY...
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No.88 Jianguo Road, Chaoyang District, Beijing
100022, PRC
Guangzhou : Unit 2408-09, Guangdong Telecom Plaza, 18 Zhongshan Er Road, Yuexiu District, Guangzhou 510080, PRC
To contact the editor, please email Madhu Chaubey at mchaubey@webershandwick.com or call +8601 85802022 ext 207
Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and
government capitals around the world. Find out more at www.webershandwick.cn
