Welcome to the November - December edition of China Connect, Weber Shandwick in China’s quarterly newsletter. I am thrilled to once again present this edition to you.
Freedom of Information with Chinese Characteristics?
In early September, China’s government released a set of rules regulating foreign news information. Reading like legal code, the set of rules are stipulated in 22 articles, articulating the general parameters that foreign news agencies are to work within when releasing information in China. FULL STORY...
Client News
Absolute Challenge Features Leading Electronics Manufacturing Giant Flextronics
In August 2006, Weber Shandwick in Beijing client Flextronics participated in the popular weekly reality, TV job-show, Absolute Challenge. FULL STORY...
China Team Escapes to Fantasy Island with Anna Sui
Weber Shandwick in China worked with top fashion design label Anna Sui to sponsor an “Escape to Fantasy Island” party in Shanghai to launch its limited edition fragrance, Dolly Girl ON THE BEACH. Prior to the fragrance launch, editors were presented an original Anna Sui Dolly Girl fragrance and news release. FULL STORY...
Sky High: Goodyear Blimp Floats over China
In order to strengthen brand image and increase tire sales in China, Goodyear reached for the skies and created a memorable and eye-catching brand ambassador, the Goodyear blimp. Weber Shandwick in Beijing was appointed to provide strategic counsel and project management to promote the blimp to media and consumers. FULL STORY...
Lehman Brothers Help Build School
Lehman Brothers identified Corporate Social Responsibility as an important business strategy this year. FULL STORY...
P&G and Tongzhou, Beijing Community Relations: “We are One Community!”
On July 13, P&G held a ground-breaking ceremony for its Plant Expansion and Community Landscaping Program Launch in Tongzhou, an eastern district of Beijing. Weber Shandwick worked with P&G to ensure that the plant expansion was conducted in the spirit of Tongzhou’s city development plans. FULL STORY...
Client Spotlight
RDPAC Trust Campaign: Increasing MR Access in China The R&D-based Pharmaceutical Association Committee (RDPAC) is a non-profit and non-governmental organization whose mission is to enable patients to live longer, healthier and more productive lives by using innovative drugs which effectively create the best climate to ensure access to new medicine benefits. FULL STORY...
INDUSTRY INSIGHTS
Crisis in Chinese Healthcare? Richard Ren, Account Manager for Weber Shandwick’s healthcare team shares his insights about how to weather the storm and come out shining.
The Chinese media industry has undergone drastic changes in recent years. Organizational restructuring and reduced financial support from the government have resulted in increased flexibility and editorial control for the Chinese media. FULL STORY...
EYE ON WEBER SHANDWICK IN CHINA
Weber Shandwick Named Asia Pacific Network of the Year Weber Shandwick clinched two of the most prestigious awards at the Asia Pacific Public Relations Awards, being named regional Network of the Year and winning Campaign of the Year for the best overall client campaign. FULL STORY...
Powell Tate | Weber Shandwick Introduces Two New Innovative Products
With more than 20% annual growth, the healthcare industry in China is fast growing and has enormous business potential. However, the existing regulatory and legislative frameworks in China can be risky and uncertain. Powell Tate | Weber Shandwick (PT|WS) in Beijing seeks to address the emerging issues in this area through its new business offering: China Healthcare. FULL STORY...
New Management Hires in Weber Shandwick in Mainland China
Significant growth has led to positive changes in Weber Shandwick recently. There have been four major promotions and appointments in the last quarter, further strengthening Weber Shandwick’s leadership in China. FULL STORY...
US Media Landscape Training
On Thursday October 12, senior vice president and director of media services in Chicago Michael Schifler, conducted an in-house media training session in the Beijing office. The training involved discussions on media-related topics such as consumer marketing events and advertising. FULL STORY...
Beijing : 18/F, Building C, SOHO New Town,
No.88 Jianguo Road, Chaoyang District, Beijing
100022, PRC
Guangzhou : Room 23A04, Daxin Building, 538 De Zheng Bei Road , Guangzhou 510095, PRC
To contact the editor, please email Brad Burgess at bburgess@webershandwick.com or call +8601 85802022 ext 177
Weber Shandwick is one of the world's leading public relations agencies, with offices in major media, business and
government capitals around the world. Find out more at www.webershandwick.cn
