On 1 January 2006, Weber Shandwick’s client Texas Instruments DLP® (Digital Light Processing) kicked off a ten day joint promotion with SiTV (Shanghai Interactive Television), one of China’s leading high definition content providers. The promotion aimed to equate true HDTV with DLP by working with SiTV to expand digital applications across China.

A large and impressive DLP ‘home theatre living room’ was set up in Multi-Media Square, Zhongshan Park in Shanghai, to demonstrate DLP large screen TVs and projectors from DLP’s key customers, such as Samsung, Panasonic, Optoma and BenQ Home Theatre.

Although the launch ceremony was held on a public holiday, over 60 reporters attended. As HD standard is a hot topic in China, media were very interested to learn more about when China will officially announce industry standards. After viewing DLP’s image quality up close (some even using magnifying glasses!) the attending media concluded that DLP provided the best picture quality and colorful images on screen.

Hundreds of consumers visited the promotion and 11 DLP TVs were sold within the first three days of the promotion.

Consumers try their hand at gaming on DLP® TV