Market Leader
Weber Shandwick's public affairs business unit provides government relations, public policy, issues management, strategic communications campaigning and business development services. With a public affairs network extending to major political centers in North America, Europe, and Asia, our strategic solutions combine international perspectives with local expertise.
New Perspectives
Weber Shandwick blends public affairs and business development to create excellence. This involves multiple audiences, combining a research-driven approach to identify stakeholders, their needs and interests. Today success in China requires an integrated communications approach designed to shape and influence the environment in which policy decisions are made and businesses thrive.
Expertise
The public affairs team hails from the highest levels of government, journalism, business, and law, and brings to clients the in-depth knowledge, experience, and skills needed to move public opinion, shape public policy, educate and engage key audiences. Our Shanghai and Beijing offices work closely together to provide state-of-the-art services for our clients.
The Beijing office focuses on regulatory affairs and reputation management. In-depth policy tracking and analysis, corporate positioning, contact programs, and strategic communications are combined in order to powerfully position clients in the public arena.
The Shanghai office fast-tracks clients’ business development by integrating market entry, counseling, strategic-business development, market positioning and branding. In supporting the Shanghai World Expo 2010 Expo global marketing campaign, the Shanghai office has the added benefit of a close relationship with the Shanghai World Expo Bureau.
Government Relations
Government – at all levels, through all branches – impacts the bottom line of every industry in China. This underscores the need to interact with opinion leaders and decision makers in a comprehensive and timely manner. Powell Tate’s knowledge management and counsel help clients successfully navigate complex policy issues both at national and provincial levels.
Issues Management
Issues management is the process of prioritizing and proactively addressing public policy and reputation issues that can affect an organization's success. It requires the ability to identify and track the evolution of issues affecting an organization, and to develop and manage corporate responses. We work with clients to develop optimal communication strategies, using internal and external communications tools.
Campaigning
Communications campaigns are aimed at engaging key stakeholders to achieve business objectives. Combining all modern marketing and image campaign tools, the team excels in strategic positioning, corporate social responsibility, stakeholders’ outreach, public education, coalition-building, and influencer mobilization to assure that the client’s reputation is enhanced.
Strategic Communications
Weber Shandwick defines its strategic communications as aligning business and communications objectives. Not only can we help clients define their objectives, but ensure that the most important audiences receive customized messages and are motivated appropriately. This uses all parts of the modern communications matrix.
Business Development Services
Weber Shandwick provides world-class business development services that are fully aligned with our clients’ investment goals in China. These services include refining their business objectives, conducting due diligence, counsel on handling local partnerships, and supporting the Merger & Acquisition with government relations and community relations support.
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contact us
For more information about how we can assist you with your public affairs involving government relations, public policy and strategic communications, please contact:
Alistair Nicholas
EVP, Asia Pacific
Weber Shandwick
Tel: (86-10) 8569 9965
Fax: (86-10) 8569 9988
Email: anicholas@webershandwick.com
