who we are

At a time when the healthcare industry landscape is changing almost daily, Weber Shandwick's healthcare practice is prepared to serve clients across the full range of healthcare sectors. Key offerings include new product launches, sustained awareness programs, crisis management, advocacy-group relations, health-policy initiatives and scientific communications.

Weber Shandwick’s experienced healthcare team in China represent various pharmaceutical MNCs with significant operations in China. Our team, comprised of medical and media specialists, ensures that all facets of your communications needs are met by delivering in-depth understanding of healthcare trends and developments in China.

our services

Strategic Support
Messaging & positioning; market evangelism; competitive research and analysis; partner and vendor alliances; crisis & issues management

Editorial Services
Press materials; newsletters and brochures; advertorials; KOL communication materials; patient communication tools; speech writing

Special Events
Product launches; seminars and conference; patient education programs; advisory board; annual meeting; sustained awareness programs

Government and KOLs
Government & third party connection; co-sponsored programs; audit and research; media training for KOLs; spokesperson training; case study programs; client hosted forums

Media
Media relations; media cooperation; satellite media tours; video news releases; product publicity

team leaders

Catherine Tsai
Account Director

As Weber Shandwick’s healthcare practice leader in China, Catherine provides strategic counsel and drives PR programme implementation for some of the world’s leading healthcare brands. Her experience spans consumer products, ethical and over-the-counter healthcare products, key-opinion-leader (KOL) training, as well as branded KOL and consumer communications.

Catherine’s scope of work includes issues/crisis management, consumer events, disease awareness campaigns, key opinion leader communication, product launches and media relations to medical accounts. With more than 10 years of experience in both Taiwan and mainland China, Catherine has worked with various clients including: Bristol-Myers Squibb, Medtronic, Wrigley, Wyeth, sanofi-aventis, PFI, Zespri, SCJohnson, Eli Lily, Novartis, Astra Zeneca, DHL, AVON, Clorox, IKEA, TESCO, Carrefour, Yahoo!, 3M, MFI, Shiseido Professional. Catherine’s current clients include Bayer Healthcare China and GlaxoSmithKline.

Recognised by several global and regional awards programs, Catherine has conceived and executed a number of outstanding campaigns for her clients. In 2007, her client Merck Sharp & Dohme won the Healthcare category in the IPRA Golden World Awards and also a Certificate of Excellence in the Healthcare, Ethical Campaign of the Year category at the Asia Pacific PR Awards. Catherine has also been recognised for her work in other practice areas, namely consumer (Yahoo!Personal) and corporate (Novartis).

Prior to joining Weber Shandwick Shanghai in July 2008, Catherine worked in Taiwan for sister Interpublic Group (IPG) agency GolinHarris. She has been with IPG since 1999. Catherine studied her MBA at Saint Mary’s University, Canada and holds a bachelor of journalism and communication from Shih-Xin University in Taiwan.

contact us

For more information about how we can assist you with your healthcare communications, please contact:

Catherine Tsai
Account Director
Weber Shandwick Shanghai
Tel: (86-21) 2411 0006
Fax: (86 21) 2411 0011
Email: ctsai@webershandwick.com