who we are
The Weber Shandwick technology practice offers clients a full range of PR services including strategic counsel, interactive PR, online and offline media relations, event management and marketing communications.
Weber Shandwick’s technology team in China has more than 10 years of experience representing multinational companies with significant operations in China. Covering all major cities, Weber Shandwick is one of the top PR consultancies in the country. Our award-winning team of communicators delivers in-depth knowledge of technological and political issues in China, ensuring all facets of your communications needs are met.
our services
We develop tailor-made public relations strategies that meet our clients’ expectations and priorities. Based on a thorough analysis of the company and its challenges, we identify key messages and audiences. Accordingly, we propose creative tactics. We regularly evaluate the implementation of our recommendations.
Media Relations and Support
At Weber Shandwick, we provide you with a comprehensive set of press materials about your company, products and services. These documents support us in developing and maintaining daily contact with the media, to ensure your company is communicating in a consistent manner.
We continuously look for media opportunities to bring about additional media exposure on creative issues or topics related to your business activities. This involves tracking specialist trade press in order to spot “hot” topics as well as developing opinion pieces out of these topics to position your company as an innovative leader in your field.
Product Launch and Event Management
We fully support an integrated marketing communications approach, blending marketing, advertising and PR campaigns. We support your product launches and events with dedicated public relations activities applying creative strategies that will make your launch events a success.
Evaluation and Media Monitoring
team leaders
Lydia Lee
Director
Lydia manages and executes global public relations and thought leadership programs for clients within the technology, consumer and entertainment industries. Her areas of expertise include marketing strategy, branding, positioning, training, marketing & media communications, event planning and crisis management.
As the director of Weber Shandwick Beijing’s technology & new media practice, Lydia has a strong background in B2B and B2C marketing. Lydia’s current clients include Microsoft (Windows Mobile, Embedded, Communications Sector and Customer Service and Support Center), Symantec, VeriSign, Nortel, Texas Instruments, Canon as well as several other high tech companies.
A seasoned issues and crisis management specialist, Lee has counselled consumer product clients on an array of crises in Taiwan and mainland China. She has also provided training on effective media communication, key messages development and crisis management to clients such as Dow Chemical, Wrigley, Coca-Cola, Bristol-Myers Squibb, Schindler, TransUnion, Tingshing, eSab and local Chinese companies. Her blend of local knowledge and understanding of western culture allows her to offer unique insight to clients. She has been quoted various times by influential publications about how companies should handle crisis and effective manage internal/external communications to minimize damage.
In 2006, Lydia’s internal communications campaign for General Motors won an Asia Pacific PR Award.
Before joining Weber Shandwick, Lydia worked at Interpublic Group (IPG) sister agency GolinHarris and managed the Shanghai office operation.
Lydia is fluent in four languages—English, Chinese, Spanish and Portuguese, and holds a MBA degree from the George Washington University in Washington DC, USA, with a concentration in marketing. Prior to her move to China, Lydia worked in the field of telecommunications (MCI) and enterprise software in the USA for five years, and started her career in PR in Taiwan serving clients such as Coca-Cola, Nestle, Blockbuster, 20th Century Fox, B&Q and NBA.
contact us
For more information about how we can assist you with your business, please contact:
Lydia Lee
Director, Technology
Weber Shandwick Beijing
Tel: (8610)8569 9900
Fax: (8610)8569 9988
Email: llee@webershandwick.com
