who we are
Weber Shandwick's sports marketing practice is renowned worldwide for developing innovative and integrated marketing and communications campaigns that reinforce brand image and connect with consumers. We serve sports brands, events and sports associations with comprehensive PR services including professional media relations management; product orientation; strategy consultation; online and offline marketing PR; and event management.
our services
Public Relations Strategy
At Weber Shandwick, we begin with the brand and its stakeholders and seek out complementary sponsorship and promotional opportunities that best position each brand with the appropriate audiences. We match the marketing and communications objectives of our clients with the appropriate venue (sport, league, team or event) and develop programming specifically designed to reach the target audiences at their most engaged level, adding to their sports experience in a way that builds affinity for the sponsor and its brands.
Media Relations
We provide you with a comprehensive set of press materials on your company, its products and services. These documents support us in developing and maintaining daily contact with the media, to ensure your company is communicating in a consistent manner.
We continuously look for media opportunities to bring about additional media exposure on side issues or topics related to your activities. This involves tracking specialist trade press in order to spot “hot” topics as well as developing opinion pieces out of these topics to position your company as an innovative leader in your field.
Product Launches and Event Management
We fully support an integrated marketing communications approach, blending marketing, advertising and PR campaigns. We support your product launches or events with dedicated public relations activities applying creative strategies that will make your launch events a success.
Evaluation and Media Monitoring
Our team at Weber Shandwick utilize a range of public relations tools to monitor, report and analyze your media coverage. Together, we find the most efficient and effective strategy: a quantitative, qualitative or comparative analysis which is tailor-made to evaluate the impact of the media reporting on your business.
team leaders
Adrian Peh
Vice President
Adrian has more than 10 years of consumer PR experience and currently oversees the consumer and sports marketing practices for Weber Shandwick in China. His experience spans a wide range of accounts ranging from internationally renowned consumer products to ultra-luxury brands, specializing in creative campaigns and integrated B2C strategic communication.
Adrian’s client list includes: Nike, ECCO, Forevermark, IMG, Durex and Gibson. His work with Nike, one of the largest clients in the China office, focuses on sustaining the brand’s leadership position in the highly-competitive sportswear market. Together with his team, he develops and implements strategic communications programs for major sport categories such as basketball, football, running and athletic training.
Adrian also maintains high involvement in Weber Shandwick China’s consumer accounts, providing strategic input to brand/image building, consumer engagement and new product introduction programs.
Over the years, Adrian has served a vast array of clients in Malaysia, Singapore and China, across industries such as beauty, fashion, hair care, sport, hospitality and travel, high-end watches and jewellery, and luxury property. Notably, he has led and supported award-winning campaigns for SK-II and Levi’s.
Prior to joining Weber Shandwick, Adrian was director of brand marketing at Ketchum Shanghai. Hailing from Malaysia, his first call of duty in China was with Weber Shandwick Beijing as an account director.
Adrian holds a bachelor's degree from University Science Malaysia and a masters degree from University Putra Malaysia. He is fluent in English and Chinese.
contact us
For more information about how we can assist you with your sports marketing, please contact:
Adrian Peh
Vice President
Weber Shandwick Shanghai
Tel: (8621) 2411 0004
Fax: (8621) 2411 0011
Email: apeh@webershandwick.com
