who we are
Weber Shandwick’s Corporate practice helps clients succeed in a communications environment that demands transparency, rewards reputation and reacts ruthlessly when faith in either is threatened. Applying the focus and discipline of their distinctive campaign approach, team members work closely as corporate advocates for their clients, communicating their messages, strengthening their reputations and overcoming their business challenges.
Our team is experienced in cooperating with a wide range of industries, including financial and industry heavyweights, professional services consultancies, government bodies and educational sectors. We specialize in building and protecting brand image and reputation by providing strategic counseling and creative solutions.
our services
We provide a range of services which help clients to protect their reputations, promote their activities and secure advantage in the market place. These include:
Strategic support
Lead agency services; corporate positioning & message development; market evangelism; competitive research; crisis & issues management; media & communications training; change management solutions.
Public Affairs
Issues tracking; strategic government relations; contact program; stakeholder mapping and audit; politically-focused media relations; policy advocacy.
Media
Media relations; spokesperson training; executive visibility programs; product publicity; media tours; video news releases; web casts; satellite media tours.
Editorial Services
Press materials; newsletters and brochures; white papers and articles; Speakers bureau; speech writing; case studies; website development.
Special Events
Road shows; product launches; product placements; major conferences, seminars; thought leadership forums; event marketing.
team leaders
Alan Hong
Associate Director
Alan Hong joined Weber Shandwick in China in 2002 as associate director of the corporate and consumer group, servicing clients such as Siemens, CCTV AD Competition, Degussa, Changan Ford (a Ford Motor joint venture in China) and Volkswagen. Alan has extensive experience in corporate communications, media relations, event management and strategic counseling.
At Weber Shandwick, Hong works closely with David Liu, managing director, Weber Shandwick Beijing, to manage the corporate team and grow the business. He also plays a major role in generating new business in the automotive and aviation industry sector. Alan maintains strong and friendly relations with the Chinese press, and his knowledge of the national media scene enables the agency to strategically position client messages to key audiences.
Prior to joining Weber Shandwick, Hong was with Ketchum Newscan-Beijing, leading the agency’s corporate team as senior account manager and serving clients such as General Motors, Honeywell, Lions Clubs, Million Dollar Roundtable, De Beers and Mercedes Benz.
Before Ketchum Newscan, Hong worked in Ruder-Finn Public Relations for three and half years, serving clients such as General Motors, Cadbury, Canadian Airlines and Motorola.
Hong holds a bachelor’s degree in Economic Management from the Beijing Second Institute of Foreign Languages.
contact us
For more information about how we can assist you with your corporate communications services business, please contact:
Alan Hong
Associate Director
Weber Shandwick Beijing
- Tel: (8610) 8580 2022 ext 130
- Fax: (8610) 8580 4824/34
- Email: ahong@webershandwick.com
