who we are
Weber Shandwick delivers strategic public relations campaigns that help companies connect with consumers and build the relationships essential to creating brand advocates.
Whether it’s product positioning, strategic counsel, interactive PR, online and offline marketing communications, event management or media relations management, we use insight-driven strategy to create programs that reach the right people, with the right message, in a way that truly resonates.
A world-leader in delivering public relations campaigns targeting consumers, Weber Shandwick’s China team possesses more than 10 years of experience representing MNCs that have significant operations in China. Our award-winning team ensures that all facets of your communications needs are met through our in-depth understanding of consumer trends in China.
our services
Public Relations Strategy and Program
We develop tailor-made public relations strategies that meet your expectations and priorities. Based on a thorough analysis of the company, industry and its challenges, we identify key messages and target audiences. With creative solutions, we help build a communication strategy that best suits your company’s goals.To be sure you are getting a return on your investment, the implementation of our recommendations are regularly evaluated to gauge its effectiveness towards your business objectives.
Media Relations Back Office
We provide you with a comprehensive set of press materials based on your company, its products and services. These documents support us in developing and maintaining daily contact with the media, to ensure your company is communicating in a consistent manner.
Pro-active Media Relations
We continuously look for media opportunities to bring about additional media exposure on side issues or topics related to your business. This involves tracking specialist trade press in order to spot “hot” topics as well as developing opinion pieces out of these topics to position your company as an innovative leader in your field.
Product Launches and Event Management
We fully support an integrated marketing communications approach, blending the spectrum of marketing disiplines and specialties. We support your product launches or events with dedicated public relations activities applying creative strategies that will make your launch events a success.
Evaluation and Media Monitoring
We utilize a range of public relations tools to monitor, report and analyze your media coverage. Together, we find the most efficient and effective strategy: a quantitative, qualitative or comparative analysis which is tailor-made to evaluate the impact of the media reporting on your business.
Practice leader
Adrian Peh
Vice President
Adrian has more than 10 years of consumer PR experience and currently oversees the consumer and sports marketing practices for Weber Shandwick in China. His experience spans a wide range of accounts ranging from internationally renowned consumer products to ultra-luxury brands, specializing in creative campaigns and integrated B2C strategic communication.
Adrian’s client list includes: Nike, ECCO, Forevermark, IMG, Durex and Gibson. His work with Nike, one of the largest clients in the China office, focuses on sustaining the brand’s leadership position in the highly-competitive sportswear market. Together with his team, he develops and implements strategic communications programs for major sport categories such as basketball, football, running and athletic training.
Adrian also maintains high involvement in Weber Shandwick China’s consumer accounts, providing strategic input to brand/image building, consumer engagement and new product introduction programs.
Over the years, Adrian has served a vast array of clients in Malaysia, Singapore and China, across industries such as beauty, fashion, hair care, sport, hospitality and travel, high-end watches and jewellery, and luxury property. Notably, he has led and supported award-winning campaigns for SK-II and Levi’s.
Prior to joining Weber Shandwick, Adrian was director of brand marketing at Ketchum Shanghai. Hailing from Malaysia, his first call of duty in China was with Weber Shandwick Beijing as an account director.
Adrian holds a bachelor's degree from University Science Malaysia and a masters degree from University Putra Malaysia. He is fluent in English and Chinese.
contact us
For more information about how we can assist you with your consumer marketing, please contact:
Adrian Peh
Vice President
Weber Shandwick Shanghai
Tel: (8621) 2411 0004
Fax: (8621) 2411 0011
Email: apeh@webershandwick.com
