who we are
Weber Shandwick delivers strategic public relations campaigns that help companies connect with consumers and build the relationships essential to creating brand advocates.
Whether it’s product positioning, strategic counsel, interactive PR, online and offline marketing communications, event management or media relations management, we use insight-driven strategy to create programs that reach the right people, with the right message, in a way that truly resonates.
A world-leader in delivering public relations campaigns targeting consumers, Weber Shandwick’s China team possesses more than 10 years of experience representing MNCs that have significant operations in China. Our award-winning team ensures that all facets of your communications needs are met through our in-depth understanding of consumer trends in China.
our services
Public Relations Strategy and Program
We develop tailor-made public relations strategies that meet your expectations and priorities. Based on a thorough analysis of the company, industry and its challenges, we identify key messages and target audiences. With creative solutions, we help build a communication strategy that best suits your company’s goals.To be sure you are getting a return on your investment, the implementation of our recommendations are regularly evaluated to gauge its effectiveness towards your business objectives.
Media Relations Back Office
We provide you with a comprehensive set of press materials based on your company, its products and services. These documents support us in developing and maintaining daily contact with the media, to ensure your company is communicating in a consistent manner.
Pro-active Media Relations
We continuously look for media opportunities to bring about additional media exposure on side issues or topics related to your business. This involves tracking specialist trade press in order to spot “hot” topics as well as developing opinion pieces out of these topics to position your company as an innovative leader in your field.
Product Launches and Event Management
We fully support an integrated marketing communications approach, blending the spectrum of marketing disiplines and specialties. We support your product launches or events with dedicated public relations activities applying creative strategies that will make your launch events a success.
Evaluation and Media Monitoring
We utilize a range of public relations tools to monitor, report and analyze your media coverage. Together, we find the most efficient and effective strategy: a quantitative, qualitative or comparative analysis which is tailor-made to evaluate the impact of the media reporting on your business.
Practice leader
Madeline Chadwick
Vice President
Madeline Chadwick has 11+ years experience in communications, creating and implementing creative consumer marketing programs for a variety of lifestyle clients. She has worked on a number of successful integrated marketing campaigns, product launches, special events and mobile marketing campaigns for three of America’s leading consumer product companies, including Weber Shandwick client Unilever.
Chadwick manages day-to-day public relations activities for beauty brand Suave (Unilever), a brand with 300+ products that speaks specifically to mom, which generates nearly half a billion media impressions annually. She leads the Amazon.com team, generating awareness for the Consumer Technology, Home and Garden and Toy and Baby stores on the popular E-tailer’s site. She recently managed the consumer team for HD DVD, the next generation of DVD that was engaged in a format war for more than two years with competitor Blu-Ray (HD DVD clients/format supporters included Toshiba, Universal Home Video, Warner Home Video, Paramount Home Video, Microsoft, Intel and HP).
Additional recent clients include ‘all’ laundry detergent, Dial brands Renuzit and Soft Scrub, VOOM, a high-definition satellite television service from Cablevision, Tylenol, and Electrolux, the world’s largest producer of appliances and equipment for kitchen, cleaning and outdoor use.
Previously, Chadwick was a freelance consultant working with a number of PR agencies in the New York area, including Weber Shandwick. She loved the clients, culture and people so much that she decided to take a full-time position at the agency. Prior to consulting, Chadwick worked on interior design clients Karastan, Allsteel and Alessi at Veeder Perman; beauty and fashion brands Max Factor, Cover Girl, Secret anti-perspirant, Vidal Sassoon and TAG Heuer at Marina Maher Communications; and food and beverage clients Kraft Barbecue Sauce, Philadelphia Snack Bars and Korbel Champagne at Edelman Worldwide in Chicago, where she began her career.
Chadwick earned a Bachelor of Science degree in Public Affairs from Indiana University in Bloomington, Indiana.
contact us
For more information about how we can assist you with your consumer marketing, please contact:
Madeline Chadwick
Vice President
Weber Shandwick Beijing
Tel: 86 10 8569 9800
Fax: 86 10 8569 9988
Emai: mchadwick@webershandwick.com
