Today's increasingly complex and rapidly changing global news environment challenges every company to convey its corporate identity and communicate its messages effectively. Weber Shandwick's Global Strategic Media Group comprises corporate communication strategists and best-in-class former journalists.

Team members work directly with the corporate communications departments of organizations to involve the C-suite in the development of thought leadership campaigns tied to emerging business issues and trends. Most notably, they have been at the forefront of the rise of the "Attention Economy," helping organizations to understand that they can no longer only consider innovation as a strategic imperative. They must also actively seek new ways to embrace it, get the consumer involved in it and make it an integral part of their corporate DNA. The team actively works to help clients drive increased emphasis on the corporate brand and all that it stands for by leveraging the financial media as a prism on a globalized basis.

For more information about our global media strategy work, please contact Darren Burns at dburns@webershandwick.com.