Overview
Weber Shandwick in China delivers effective, innovative communications programs to clients not only in China, but all over the globe. Whether it is a plant or store opening, brand building strategy, CEO visit, new product launch, crisis management plan, or government relations campaign, Weber Shandwick in China has a wealth of experience helping corporations manage challenging communications issues that impact business results in a positive way.
Weber Shandwick in China was established in 1993. Since then it has created a strong industry footprint through its work with both Chinese and international industry leaders. The firm’s China operations are strongly connected with Weber Shandwick’s offices around the world through the regional and global clients the firm serves on a daily basis. At the same time, the offices’ local strengths are unparalleled, with successful public relations work performed for many of China’s leading companies; our focus is always quality, creativity and trust. This has resulted in a sound reputation in the Chinese market, long-term relationships and excellent business results for our clients.
Industry recognition
Weber Shandwick in China has been recognized by the industry for its superior work. On a global level, Weber Shandwick in China has been a key contributor to the Holmes Group and PRWeek "Agency of the Year" wins; regionally and nationally it has also been recognized on numerous occasions. Most recently the China team was awarded a 2008 PR News Platinum Award for its work on the Crest 'Smile-vocates' campaign.
Staff
The majority of our staff are Chinese nationals, however, Weber Shandwick also currently employs staff from Malaysia, Singapore, and the United States. Weber Shandwick is committed to continually creating new professional development programs designed to facilitate best-in-class training and education; we invest an average of 48 hours (or 6 working days) of training for each individual staff member per year.
The senior management team in China consists of David Liu (managing director, China; chairman, Taiwan), Darren Burns (managing director, Shanghai and Guangzhou) with additional support from a total of eight directors. The combined professional experience of this management team exceeds 100 years and encompasses experience on the ground in Asia, Europe and the United States.
Organizational structure
Weber Shandwick in China is organized according to practice groups. This structure allows the teams to combine their professional expertise with strong market and industry knowledge. Our practice groups in China include:
- Consumer marketing
- Corporate communications
- Financial services and investor relations
- Government relations and Public Affairs
- Healthcare
- Sports marketing
- Technology
